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Yu, X.; Jia, W.
Moving targets: tracking online sales of illegal wildlife products in China
2015  Full Book

The Internet has revolutionized communications world-wide, providing a mechanism for information dissemination and a medium for collaboration and interaction between individuals, regardless of their geographic location. As of 1st July 2014, according to "Internet Live Stats" there were more than 2.9 billion internet users, just over 40% of the world population (see Figure 1). China, with more than 641 million internet users, has the world's biggest online community. As the number of internet users rises, e-commerce is booming. According to a February 2013 report on eMarketer, the value of Business to Consumer (B2C) trade in China was about 110 billion USD in 2012, with online trade (B2C and Consumer to consumer (C2C)) estimated to rise to USD 274.6 billion by 2014. Given the high volume of e-commerce transactions and sales, there is an occurrence of illicit trade activities. The internet allows those involved in criminal online activities to interact under cover, hide their true identities and carry out their online transactions relatively unseen. Therefore, website monitoring is vital to understand the level and scope of illegal wildlife trade online.

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