IUCN / SSC Cat Specialist Group - Digital Cat Library |
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| Chapa Gr ndez, S.P. | |
| Green marketing strategies as a promotional plan proposal to contribute to the sustainable tourist use of the Milpuj La Heredad Private Conservation Area, El Chillo, Magdalena, Amazonas - Peru, 2016 | |
| 2018 Full Book | |
The thesis titled "Green marketing strategies as a promotional plan proposal to contribute to the sustainable tourist use of the Milpuj La Heredad Private Conservation Area, El Chillo, Magdalena, Amazonas - Peru, 2016", is the product of a research process that started with a diagnosis of the place of study, and was formulated as the research problem: What green marketing strategies will be appropriate to develop a promotional plan proposal that contributes to the sustainable use of the ACP Milpuj La Heredad Amazonas 2016? Considering how proposing green marketing strategies as a Promotional Plan can contribute to the sustainable use of the Milpuj la Heredad Private Conservation Area, El Chillo, Magdalena, Amazonas - Peru, 2016. The following hypothesis was proposed: the green marketing strategies that should be used are, the proper design of the tourist product, the promotion and marketing; will contribute to the sustainable use of the Milpuj-La Heredad Private Conservation Area. The thesis is supported by theories such as green marketing and the theory of sustainable development. The methodology used was the inductive and deductive in the cabinet stages, the descriptive method that allowed the description and objective evaluation of the Private Conservation Area, for its respective marketing. The results show that fifteen green marketing strategies have been identified and forty-six strategies designed according to the reality, vision, mission and objectives of the area were adapted. It is concluded that as part of the diagnosis the strengths of the ACP are the strategic location, the objectives linked to conservation, the permanent work of their owners to the sustainable use of the resource that they favor so that this can be exploited in the tourist activity |
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